A PPC affiliate partnership is a collaboration where an affiliate promotes a business’s products or services through pay-per-click (PPC) advertising. In this model, the affiliate is paid based on the clicks or conversions generated by their ads. This performance-based approach benefits businesses by driving targeted traffic and ensuring cost-effective advertising, while affiliates earn commissions without needing to create their own products. By leveraging strategic ad placement and tracking, both parties can maximize revenue and achieve their marketing goals.